The Mercedes-Benz Truck Sales and Services division is part of the globally active Daimler Truck AG. Its customers are the numerous Mercedes-Benz service partners - the branches, companies and independent workshops.
The comprehensive programme "The best tools for your truck service business" provides them with intensive support in the original parts and service business.
A few years ago, our remit consisted of creating folders with flyers and brochures as information and accompanying material, but in 2017 we went a significant step further with the customer.
We developed the MB TruST online portal. Our task: to communicate the comprehensive package of measures and to record service performance completely digitally during implementation in the current financial year.
With up-to-date news, feedback channels and reporting functions, the companies are now directly networked in their sales areas and receive ongoing support throughout the year.
Giveaways for everyone involved have remained beautifully tactile and practical. They are a daily reminder of the demanding tasks in the service business. Here is just one example: the Keep Cup from 2015 for a strong coffee in the morning.
