Berliner Sparkasse is the house bank of Berliners. Customers receive service and EC cards as well as credit cards from Visa Card so that they can make cashless payments at home and abroad in local shops or online.
As a little reminder that the Sparkasse Visa Card always belongs in your wallet, we came up with the "At home ... and worldwide!" banner campaign.
The story: The faithful German garden gnome says goodbye to the traveller with a friendly smile. In the distance, the traveller is greeted by the typical Asian waving cat that we know from the checkout area of shops and restaurants.
Using bright colours and short text, a few images create a short story that invites customers to order a Visa Card from the Berliner Sparkasse finance portal.
